I spent 15 years in corporate sales, closing multi-million-pound deals in industrial fixings. Long sales cycles. Serious buyers. One thing mattered above everything else: building trust before asking for a decision.
When I was made redundant, I built my first consultancy business through networking and conversations. I quickly signed 10–12 clients without funnels, webinars or complicated systems, simply through building trust first
Moving online became complex: funnels, launches, webinars, ads... everyone seemed to have a different strategy, and I found myself constantly chasing the next tactic instead of building a predictable business.
At one point, I took 21 sales calls before signing my first £18,000 client. That's when something clicked. The problem wasn't my ability to sell, it was the lack of consistent opportunities for buyers to experience my expertise before the sales conversation.
Once I simplified my business and focused on creating buying opportunities every single week, everything changed. Sales became easier, premium clients started showing up more consistently, and I realised that predictable cash flow comes from creating predictable opportunities.
Today, I've helped hundreds of coaches simplify their client acquisition, sell premium offers and build businesses that don't rely on endless launches or hoping the next post goes viral.
And that's exactly what I'll show you inside this masterclass.